SINGAPORE – January 01, 2026 – Nature Treasure Channels Pte. Ltd., the registered trademark holder of Sweden Farm in Singapore, today announces its official transition to a new brand name: NUTRIUNE.
Honoring the Inspiration Behind “Sweden Farm”
The company originally selected the name Sweden Farm to reflect alignment with Sweden’s internationally recognized strengths in:
- Environmental sustainability and clean natural ecosystems
- Stringent food safety and regulatory standards
- Ongoing innovation in nutrition and natural health sciences
These principles still guide the brand. The name is changing, but the original inspiration remains the same.
The Strategic Move to NUTRIUNE
Legal and administrative requirements drive the transition from Sweden Farm to NUTRIUNE. As a result, this change is directly linked to trademark rulings and regulatory restrictions concerning the use of country names and national symbols in trademarks across key international markets, including specific rulings by the China National Intellectual Property Administration (CNIPA) regarding Application No. 81567231, and Malaysian trademark regulations under Regulation 4(1)(m).
These regulations restrict the registration of national identifiers. Companies must meet strict criteria or obtain explicit authorization. Because of this, the company could not secure exclusive trademark protection for the previous name in these jurisdictions.
Consequently, this rebrand was required to establish a unified, globally compliant brand identity. We assure you that this decision is solely administrative and legal; it is in no way connected to any product recall, safety issue, regulatory action, or quality concern.
Understanding the Name: NUTRIUNE
The brand name NUTRIUNE is a fusion of two key concepts: “nutri,” signifying nutrients and nutrition, and “triune,” representing the idea of unity and integration.
The element “nutri” reflects the focus on nutritional products. Although the term “nutrient” itself could not be trademarked, the inclusion of “triune” was deliberate, symbolizing the brand’s core philosophy: a synergistic combination of carefully selected ingredients.
Inspired by the founder’s long-held appreciation for the concept of unity, “triune” serves as the foundational element, guiding the development of the name and the brand’s identity.
What Customers Can Rely On
Our customers can expect complete continuity where it matters most:
- Same trusted formulations and ingredient sourcing
- Same commitment to quality and safety standards
- Same transparent and trustworthy company ownership
- Only the brand name has been updated.
A Message of Gratitude
We understand that a name change can sometimes cause confusion. We value the unwavering trust and support from our customers and partners during this transition.
NUTRIUNE marks the next phase of our journey, focused on delivering the same consistent, high-quality natural health products under a protected and modern brand identity built for the future.
About NUTRIUNE (formerly Sweden Farm)
NUTRIUNE, a natural health and wellness brand under Nature Treasure Channels Pte. Ltd., offers nutritional solutions designed to support metabolic wellness, including healthy cholesterol levels, balanced blood sugar, and overall metabolic health.
The brand focuses on scientifically informed natural formulations that help support the body’s normal metabolic functions and promote general wellbeing, including factors associated with visceral fat and lifestyle-related health concerns.